1. Examine leadership and management principles needed to effectively direct athletic programs and organizations.
  2. Analyze ethical standards and legal requirements relevant to athletics, compliance and/or coaching practices.
  3. Design and evaluate strategic plans, budgets and operational systems that promote athletics program effectiveness and sustainability.
  4. Integrate evidence-based coaching methods, performance analytics and motivational strategies that enhance athlete development and team performance.
  5. Demonstrate professional communication and interpersonal skills to effectively engage athletes, staff, administrators and/or community stakeholders.
  6. Develop comprehensive and sport-specific physical training and nutritional plans that promote athlete safety, health and sport performance.
  7. Design and evaluate marketing strategies for athletics programs and events, including tools to assess promotional effectiveness and audience reach.
  8. Integrate Christian perspectives as they relate to the field of athletic administration and coaching.